BSTN Taps Sadio Mané in No-Frills New Balance Grey Day Campaign

For New Balance's 2023 Grey Day celebrations, BSTN calls on Bayern Munich forward and brand ambassador Sadio Mané to star in an sleek and intentionally stripped-back sneaker campaign that channels the timelessness of the brand's characteristic gray tones. What was once adopted as a versatile colorway, designed to match the asphalt running tracks of the '70s, New Balance's gray pairings have remained an emblem of the brand. Today, it reflects a purposeful yet refined design approach that speaks ...